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A woman in a trench coat against a beige wall

Quiet Hours

Discipline
Campaign
Year
Team
Ines Morel

A campaign for a coat that is meant to be worn for ten years.

No location, no props: a wall the colour of the coat and a single window. The idea was to make the coat the only event in the picture.

A woman with long hair seen from behind against the sky
The back of the coat, which most campaigns forget. Photo by Ekaterina Nikolaeva / Unsplash

Client: Atelier Morel.

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