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Choosing a palette before a location

Three colours, chosen on paper, decide everything that follows.

A woman by a railing under a light blue sky
Photo by Michael Dagonakis / Unsplash

Before we look for a place, we choose three colours. The location, the clothes and the type are all picked to fit them.

A woman sitting on a pale beach
Sand, sky and one darker note. Photo by Alonso Reyes / Unsplash

It sounds rigid. It is the opposite: once the palette is fixed, every other decision becomes easy.

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Ines Morel

Art director. Builds the palette, the cast and the light before a single picture is taken.